Tickled pink….


Leading safety boot manufacturer, Steel Blue, partnered with breast cancer support organisation, Sweet Louise, earlier this year and donated $10 for every pair of pink ladies fit boots sold in New Zealand.

Mirroring its partnership with Breast Cancer Care WA in Australia which has seen Steel Blue raise over $1.6 million in support of breast cancer support services, Steel Blue launched its Australian initiative in 2014 and has since sold 160,000 pairs of charity boots in support of breast cancer care

Commenting on the fundraising initiative, Steel Blue CEO Garry Johnson praised the work of Sweet Louise.

“We are investing in lives and helping people in a very practical way through our partnership with Sweet Louise. The work they do to support those with terminal breast cancer and their families is absolutely critical. New Zealand is an important part of the Steel Blue story with the leather from our boots predominantly sourced here and we are glad for the opportunity to be able to reinvest in the community.”

Sweet Louise provides practical, emotional and social support to those diagnosed with incurable breast cancer. Their support coordinators are experienced in oncology and palliative care and are there to give individual assistance to those with a terminal diagnosis.

All Steel Blue ladies fit range of safety boots comply with Australian and New Zealand Safety Footwear Standard AS/NZS 2210.3, International and European Safety Footwear Certification EN ISO 20345 and American Safety Footwear Certification ASTM F2413.

Established in 1995, Steel Blue is Australia’s leading supplier of safety boots and the only one to receive the Australian Physiotherapy Association endorsement.