Phoenix Metalman continues rise in NZ’s recycling market

Phoenix Metalman Recycling has announced the acquisition of General Metal Recyclers Limited (GMR). GMR has two sites located in Wellington and Levin, extending Phoenix Metalman’s nationwide recycling presence to 12 sites in total – adding to its 10 locations positioned in: Kamo, Whangarei, West Auckland, Penrose, Otahuhu, East Tamaki, Takanini, Hamilton, Kaiapoi and Christchurch.

Phoenix Metalman’s CEO Eldon Reeve acknowledges the well respected and highly successful business that managing director, Julian O’Connell has built up over the past 18 years, and is excited at the opportunity to continue his legacy recycling business, including the 100% locally-owned business model in a market dominated by globally owned organisations.

“GMR’s experienced and market leading focus on health and safety, staff culture, and transparent metal recycling services combined with specialist knowledge in infrastructure decommissioning and deconstruction, adds considerable skills to the Phoenix Metalman offering. Phoenix Metalman’s staff are their biggest asset, welcoming GMR’s 23 staff into a 100 plus strong team. As two like-minded businesses; GMR and Phoenix Metalman’s values are one and the same – both committed to the sustainable management of NZ’s environment: recycling what they can, diverting waste from landfills, operating in an environmentally sustainable manner, advocating for intergenerational environmentally sustainable behaviour, while ensuring all staff return home safely.”

Hilary West-Reeve, Phoenix Metalman’s chief sustainability officer says: “Having recently gained Toitū Envirocare’s Carbon Zero certification, this acquisition will further strengthen our nationwide vertically integrated recycling business managing our emissions by reducing double handling. As we move to electrify our recycling equipment and transportation fleet over time, we are offsetting our direct and indirect carbon emissions during our electrification journey.

“Every truck kilometre on New Zealand’s roads to collect recyclables from our customers; every equipment movement within our yards and across our client’s demolition sites; every nautical mile of container movement to deliver our recyclables to our local and global recycling partners destination ports – we can make a difference by tracking our products every step of the way to its recycling destination.”